How Fulton Achieved 700% Revenue Growth Influenced by AI Search in 6 Weeks

Fulton, a direct-to-consumer e-commerce brand specializing in high-quality insoles designed to alleviate foot and body pain, transformed from zero AI search visibility to generating multiple customer conversions per day through strategic Answer Engine Optimization (AEO).

"Working with XLR8 AI has been a game-changer for Fulton. They've taken the time to truly understand our brand and the search terms we want to prioritize. Their work on improving our AI search visibility has already shown measurable impact in both volume and revenue generated; we've increased our AI search revenue by 700% within two months. I highly recommend them to any company looking to elevate their AI search visibility." — Libie Motchan, CEO

About Fulton

Fulton is a direct-to-consumer e-commerce brand specializing in high-quality insoles designed to alleviate foot and body pain.

Why Fulton Turned to AI Search

E-commerce brands are increasingly reliant on AI Search for traffic and conversions—some seeing 5–20% of leads from tools like ChatGPT, Perplexity, and Gemini. When Fulton came to XLR8 AI, they had zero visibility and no customers originating from AI Search. They saw a major opportunity: turn a threat into a growth channel.

Identifying High Impact Search Categories

The first challenge was defining what categories mattered most for AI Search. We analyzed:

• Google keyword performance

• Competitor visibility in search

• Fulton's internal analytics to map keyword-to-conversion patterns

This surfaced ten key opportunity areas where intent and relevance were high:

• Flat Feet

• Overpronation

• Back Pain Relief

• Knee Pain Relief

• Weight Lifting

• Orthotics

• Metatarsalgia

• Bunions

• Plantar Fasciitis

• Morton's Neuroma

The Strategy: Two-Step AEO Process

Step 1: Tracking Where Fulton Was (and Wasn't) Showing Up

We used our AI Visibility Tracker to monitor Fulton's presence across hundreds of AI search prompts in ten key categories. Initially, Fulton's content wasn't being cited. To change that, we added an llms.txt file—a new standard for AI crawling (similar to robots.txt for traditional SEO), guiding LLMs more effectively through their site structure.

Step 2: From Citation to Conversion - Activating Fulton's Product Pages

Eventually, one product page—Fulton's Athletic Insole—began receiving citations, but the brand wasn't being named in the responses. That's where our reverse-engineering of the LLM pipeline came into play. We pinpointed why Fulton was being ignored and used our proprietary RAG (Retrieval-Augmented Generation) tool to generate highly relevant content with strong cosine similarity to key queries.

We then embedded this optimized content directly into the product page. Within days, Fulton registered its first AI Search conversion.

The Results: 4% to 30% Visibility in 5 Weeks

In just six weeks, Fulton's AI Search presence transformed. They moved from total invisibility to receiving multiple customer conversions per day. Visibility scores jumped dramatically in key verticals:

Business Impact

• 700% increase in AI search revenue within two months

• Multiple customer conversions per day from AI search

• Transformed from 0% to 60% visibility in key categories

• First AI search conversion within days of optimization

Key Takeaway: AI Search Can Drive Real, Fast Growth

Fulton's success highlights the power of Answer Engine Optimization (AEO). The core approach:

1. Get your content cited.

2. Ensure your brand is included in the answer by optimizing for relevance.

Thanks to this two-step process, Fulton unlocked a scalable, high-intent channel that delivers real results—fast.