How XLR8 AI Helped a Consumer Technology Brand Achieve 100% Visibility on Gemini

Summary: Our client, a consumer technology brand in the kids smartwatch and safe phone-alternative category, partnered with XLR8 AI to build visibility in AI search for high-intent parent queries. Before the engagement, the client had just 25% visibility on ChatGPT and was missing from most parent queries about safe phone alternatives. Over the pilot, the client hit 100% visibility on Gemini, grew GPT Fast visibility from 25% to 55.6%, and became a consistently recommended answer when parents ask AI assistants for safe ways to keep kids connected without a smartphone.

Key Results

• 100% visibility on Gemini — the client appeared in every AI-generated answer for its priority queries

• GPT Fast visibility grew from 25% to 55.6% — more than doubling on the model most used for product research

• #1 cited domain in the category — ahead of Gabb, Bark, Spacetalk, and Kidslox

• Won every top category — Phone Alternatives (First Device), Safety (Location), Safety (Emergencies), and Smartphone Resistance all reached 100% visibility
  
  

Client Testimonial

"When Ish from XLR8 first reached out to me, I was intrigued by what he was offering e-commerce brands to improve their visibility and rankings in LLM search results. At the time, GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization) were just starting to gain traction in marketing articles and newsletters, and I was actively learning more about the space.

Initially, our CEO was hesitant about investing the time and resources required for a new initiative in such an emerging area, so I put the project on hold. However, XLR8's approach stayed top of mind. As it became increasingly clear that AI search was going to play a significant role in how consumers discover brands, we decided it was time to take GEO/AEO seriously. I reconnected with XLR8, and it didn't take long to get my team aligned and excited about the opportunity.

After a heavily discounted trial period, the results quickly demonstrated the value of XLR8's process. We saw substantial improvements in our rankings across multiple AI models, and the impact was measurable. What impressed me most was the comprehensive, holistic approach their team takes to improving AI search visibility rather than focusing on isolated tactics.

As a marketing professional in the e-commerce industry, I see both the value and the growing necessity of investing in GEO/AEO. XLR8 has been an excellent partner in helping us navigate this rapidly evolving landscape, and I would highly recommend their services to brands looking to strengthen their presence in AI-powered search."

— Rachel, Marketing, Consumer Technology Brand

Who Is the Client?

Our client is a consumer technology brand — a kids smartwatch built as a safe alternative to smartphones for children. The watch lets kids call and text approved contacts, share GPS location with parents, and trigger SOS emergency alerts — all without internet access, social media, or app-store distractions. It's designed for parents who want their child reachable and trackable without handing them a full smartphone.

The brand competes in a category that includes both other kids smartwatches and entry-level phones, positioning itself on safety, controlled communication, and screen-free connectivity.

The Challenge: Missing From the Queries That Matter Most

Parents increasingly turn to ChatGPT, Gemini, and Perplexity with questions like "what's the safest way for kids to communicate with parents without a smartphone?" or "are there alternatives to smartphones for kids?" These are exactly the high-intent, top-of-funnel questions that drive purchase decisions.

At the start of the pilot, the client had just 25% visibility on ChatGPT and was missing from most parent queries about safe phone alternatives. Competitor watches and entry-level phones were capturing AI recommendations that should have gone to the client.

The challenge was specific: LLMs recommend products that appear in structured comparison content, are clearly categorized for the right intent, and carry the right keyword signals. The client needed its content, metadata, and category positioning rebuilt for how AI systems retrieve and recommend kids' safety devices.

How XLR8 AI Built the Client's AI Visibility

1. Built Competitor Comparison Content at Scale

Produced and optimized comparison pages and guides positioning the client's watch against direct competitors and against phones — each structured around the exact comparison queries LLMs retrieve.

2. Refined and Engineered the Query Set

Carefully classified queries so that AI models would recommend a smartwatch rather than default to a phone — distinguishing direct watch competitors from indirect phone competitors.

3. Produced an LLM-Optimized Content Engine

Built a library of guides and listicles around high-intent informational queries. Content was structured for citation across ChatGPT, Claude, Gemini, and Perplexity.

4. Expanded Third-Party Authority and Earned Media

Pursued third-party citations and earned-media placements to build authority signals beyond the client's own domain — the external trust signals AI systems weight heavily.

5. Optimized the Shopify and Google Merchant Center Footprint

Compiled and executed a Shopify and Google Merchant Center audit and action plan, plus reviews-app JSON-LD structured data, to strengthen the client's discoverability.

6. Ran Structured Visibility Experiments Across Major LLMs

Built and monitored weekly visibility experiments across ChatGPT, Gemini, GPT Fast, Google AI Mode, and Perplexity — providing a real-time feedback loop to prioritize optimizations.

The Results in Detail

Reached 100% Visibility on Gemini

The client appeared in every single AI-generated answer on Gemini for its priority queries — a complete category win on one of the most-used consumer AI assistants.

More Than Doubled Visibility on GPT Fast

On GPT Fast — the model parents most rely on for product research — visibility grew from 25% at the start of the pilot to 55.6%.

Became the #1 Cited Domain in the Category

The client's own domain rose to #1 in the top 5 cited domains for the category — ahead of Gabb, Bark, Spacetalk, and Kidslox at baseline. Post-engagement, the client's domain was the single most referenced source across all major LLMs.

Won Every Top Category at 100%

By the end of the pilot, the client hit 100% visibility across every one of its top categories: Phone Alternatives (First Device), Safety (Location), Safety (Emergencies), Phone Alternatives (Smartphone Resistance), and Phone Alternatives (Restricted Internet Access).

Why This Matters for Consumer and DTC Brands

For consumer technology brands, AI assistants are increasingly the first place parents go when researching how to keep a child safe and connected. Appearing in those answers — especially for "phone alternative" and "safe device for kids" queries — directly shapes which brand a parent considers first.

XLR8 AI's approach demonstrates a repeatable playbook for consumer and DTC brands: rebuild metadata and content for how LLMs actually retrieve products, win the comparison queries against every competitor, and precisely engineer category positioning so AI systems recommend the right product for the right intent. The result is measurable: from 25% ChatGPT visibility and missing from most queries, to 100% on Gemini and winning every top category.