Introducing the Action Center: turn LLM findings into tracked work
The findings live in a dashboard. The work lives in a Notion doc, a Linear board, or someone's head. Six weeks later, nothing has changed.
That gap is what the Action Center closes. Every con an LLM raises about your brand in a competitor-comparison or sentiment query becomes a structured, ownable item, scoped to the experiment, execution, category, and model that produced it.
What ends up as an action item
Today the Action Center captures one signal type: the verbatim cons LLMs raise about you. Each item carries the exact quote, the source Experiment and execution, the category, the model, and an open/completed status.
A simple workflow
For each item: see the source (every item links back to the exact result row), decide (address or dismiss — sometimes the LLM is wrong), and mark complete with timestamp and assignee. Items are deduplicated across runs so the same con doesn't reappear after you've resolved it.

What's next
Cons-as-action-items is the first action type we shipped. The same pattern extends naturally to pros worth amplifying, category coverage gaps, and citation gaps — all on the roadmap.
Available today
Open the Action Center tab in your dashboard. Items populate automatically from your most recent Experiment runs. The Insights Agent can also push findings into the Action Center as items mid-conversation.
