FAQ
Frequently asked questions about XLR8 AI
38 answers on generative engine optimization (GEO), the AI engines we track, how content is created, pricing and results. Can’t find yours? Book a strategy call.
01 · 6 questions
About XLR8 AI
What is XLR8 AI?
XLR8 AI is a generative engine optimization (GEO) solution. It measures how AI engines such as ChatGPT, Claude, Perplexity and Google AI Mode describe your brand, shows the sources they cite, and turns what it finds into content and fixes your team, or ours, can ship.
What is the difference between GEO, AEO and AI SEO?
They describe the same goal: getting your brand found and cited in AI-generated answers. GEO (generative engine optimization) and AEO (answer engine optimization) are the most common terms, and AI SEO is used by teams coming from search. XLR8 AI covers all three.
Who is XLR8 AI for?
B2B software companies, ecommerce brands, developer tools, travel and hospitality teams and the agencies that serve them. It fits teams that already get demand from search and want to show up when buyers ask AI assistants for recommendations.
Is XLR8 AI a solution or a service?
Both. The solution handles tracking, research and content. You can run it yourself with a self-serve plan, or choose a managed plan where a dedicated GEO strategist and the XLR8 AI team execute the work with you.
Who is behind XLR8 AI and is it related to other companies called XLR8?
XLR8 AI is an independent company focused only on AI search visibility. It is not affiliated with other businesses that use the XLR8 name. You can read more about the team on our About page.
How is XLR8 AI different from Profound, Peec AI and other AI visibility tools?
Most visibility tools stop at reporting. XLR8 AI also creates and publishes the fixes, from on-brand content to Reddit, outreach and video, and can pair the software with a team that does the work. See our comparison pages for side-by-side details.
02 · 7 questions
AI search visibility and how GEO works
How do AI engines decide which brands and sources to cite?
When someone asks a question, AI engines often run several searches behind the scenes, read the pages that come back, and summarize them. Brands that appear on trusted, relevant pages, such as lists, reviews, documentation and forum threads, are far more likely to be named.
How is GEO different from SEO?
SEO ranks pages in a list of links. GEO earns mentions inside a single written answer. The prompts are longer and more conversational, and the sources AI engines rely on often differ from the top search results, so the work and the measurement are different.
What kinds of pages do AI engines cite most?
Third-party lists and comparisons, reviews, Reddit and forum threads, YouTube videos, pricing pages and product documentation are cited most often. XLR8 AI classifies every cited page so you can see which source types matter for your prompts.
How long does it take to see results?
Most teams see early movement within a few weeks of publishing new pages and fixes. Bigger shifts in visibility usually build over two to three months as engines re-crawl and pick up new sources.
How do I get my brand mentioned in ChatGPT, Claude, Perplexity or Google AI Mode?
Find the prompts your buyers ask, see which pages engines cite for them, then make sure your brand is on those pages and that your own site answers the questions clearly. XLR8 AI runs this loop for you and tracks the impact.
How do I find out which prompts my buyers ask AI?
Start from your customer conversations, search keywords and competitor names. XLR8 AI builds prompt sets by topic and funnel stage, enriches them with search demand and cited sources, and keeps them up to date.
Do I need a GEO tool, an agency or both?
It depends on your team. If you have people to do the work, the software is enough. If you want results without adding headcount, a managed plan pairs the software with a GEO team. Many companies start with a pilot to decide.
03 · 9 questions
Features, engines and data
Which AI engines does XLR8 AI track?
ChatGPT, Perplexity, Claude, Grok, Google AI Mode and Gemini.
What can I track and measure?
Brand mentions and share of voice across engines, how you compare with competitors, the pages and domains engines cite, the tone and claims used about your brand, and how all of it changes after each fix.
How does XLR8 AI create content?
It builds briefs from the prompts, competitors and cited sources for a topic, then drafts articles, comparison pages and landing pages in your brand voice. Every draft is scored against the pages AI engines already cite.
How does XLR8 AI keep content accurate and on brand?
You set your brand guidelines, terminology and compliance rules once. Every draft is checked against them, and the system learns from your edits and feedback. A person on your team always reviews content before it goes live.
Can XLR8 AI publish directly to my website?
XLR8 AI can hand content to your CMS or your team in the format you need. Ask us about direct publishing for your stack during your strategy call.
Does XLR8 AI help with Reddit, YouTube and third-party sites?
Yes. It finds the Reddit threads engines cite and drafts helpful comments for a person to post, creates explainer videos for YouTube, and helps you reach the publishers behind the lists and reviews AI relies on.
Can I use XLR8 AI inside my own AI assistant or workflows?
Yes. XLR8 AI offers MCP and API access, so you can pull visibility data and research into your own tools and workflows.
Is there a free way to check where my brand stands?
Yes. Run a free AI visibility report to see how often AI engines mention your brand today and which competitors appear instead.
Is my data secure, and does XLR8 AI have SOC 2 or similar certification?
We take data protection seriously and only use your data to deliver the service. Contact us for our current security documentation and certification status.
04 · 8 questions
Pricing, plans and getting started
How much does XLR8 AI cost?
Pricing depends on the number of brands, prompts and engines you track and how much execution you want from our team. Agency and Enterprise plans are custom. See the Pricing page or book a strategy call for a quote.
What is included in each plan?
Agency plans include client and workspace management, LLM-optimized content, reporting dashboards and a dedicated GEO team. Enterprise plans add custom prompts and seats, end-to-end strategy and execution, and API access.
Is there a contract or minimum term?
Agency plans are billed quarterly and Enterprise plans are billed semi-annually. We’ll walk you through the terms on your strategy call.
Do you offer a pilot for a large site or catalog?
Yes. Enterprise teams can start with a six-week pilot, and agencies can start with a seven-day free trial.
Is XLR8 AI worth it for a small team or an early-stage company?
If buyers already ask AI assistants about your category, it’s worth knowing whether you show up. Start with the free AI visibility report, then decide whether a plan makes sense for your stage.
What happens after I sign up?
We set up your prompts, competitors and brand guidelines, run a baseline across engines, and agree on the first set of fixes. Your dashboard and reports update as the work ships.
What do I need to do on my side?
Share access to your brand guidelines and site, join a regular strategy call, and review content before it goes live. On managed plans our team handles most of the execution.
How do I get started?
Book a strategy call. We’ll review your current AI visibility and recommend the right plan.
05 · 8 questions
Agencies, measurement and results
How do I measure whether GEO is working?
Track how often engines name your brand for the prompts that matter, your share of voice against competitors, the sources cited, and how those numbers move after each fix. Pair this with traffic and leads from AI assistants in your analytics.
Can XLR8 AI show a return on investment?
Yes. We connect visibility gains to traffic, sign-ups and pipeline wherever your analytics allow, and report on them in every review.
Can you show me customer results and references?
Yes. Read our case studies and customer reviews, or ask for a reference during your strategy call.
Can XLR8 AI fix wrong or negative things AI says about my brand?
Sentiment experiments show the claims and tone engines use about you. We trace those claims to their sources, then publish accurate content and work on the pages that shape the answer.
Do you work with agencies and their clients?
Yes. Agency plans include multi-client workspaces, reporting for every client and a dedicated agency GEO team. See our Partners page for details.
Will content be published on my own domain?
Yes. Content is created for your site and owned by you. Some work, such as outreach and Reddit, happens on third-party sites that AI engines already cite.
Does it work in other languages and for ecommerce catalogs?
XLR8 AI supports ecommerce brands, including Shopify stores. Ask us about language and catalog coverage for your markets on your strategy call.
Where can I get more help?
Browse our guides and blog, or book a strategy call and our team will answer your questions directly.
